- Register an account
- Add a mailing list
- Create a promotion
- Testing and dispatch
- To measure
- Resend unread automatically
Register an account. Fill out the registration form on our service.
Add a mailing list. Don’t buy a mailing list because it will hurt your business and the sender’s reputation. Use double opt-in to make sure all customers provide you with a valid email address.
Create a promotion. Create an mail promotion with our general and intuitive Drugs and Drop Editor or use a preset free template. Try to keep your design and copy, relevant to your offer and the identity of your brand.
Testing and dispatch. The larger your mailing list, the more likely you are to have an A / B test before sending your email to your entire audience.
To measure. After launch, you can get a lot of information about an email promotion: number of emails sent and delivered, open rate, click-through rate and bounce, opens by location, map of clicks, domain metrics, recipient device and detailed statistics of errors. Compare these metrics with your expectations and goals to improve your email marketing strategy.
Resend unread automatically. You can use the Auto Repurchase tool to send the same email again to those who never opened it again. You will need to change the subject line and schedule resale. This feature makes your email promotion more efficient by increasing the opening rate.
How to measure the effectiveness of email promotion
- Open rate
- Click-through rate
- Expulsion rate
- Forward emails
- Allegations of spam
This is a list of steps that enable you to monitor email promotion skills.
Open rate. This statistic identifies how many emails were opened out of the identified numbers. Whether the recipient opens your mail or not depends on the sender’s name, subject line, and quality of the header, the recipients see things first.
Click-through rate. A measure of the number of clicks on the call-to-action button. If the click-through rate is high, it indicates that the content of the email is relevant and valuable to your customers.
Expulsion rate. This is the percentage of emails that have not been delivered. There are multiple reasons for bounces: fake email address, a full inbox, inappropriate size of mail, or identification as spam on a recipient’s server.
Forward emails. This is a number of emails shared on social media. This indicates how many brand lawyers you have.
Unsubscribers. Unsubscribing is not pleasant, although it clears your mailing list, because people who are not interested leave peacefully without any effort on your part. However, if this number is too high, you may need to rethink your approach to email marketing.
- Allegations of spam. This is the worst case scenario if your email turns into a spam box because it is very harmful to your business.
- Email promotion tips and best practices
- Customers set their email preferences
- Add alternate text for images
- Plan a drip mail campaign
- Encourage sharing
- Send birthday promotions
Customers set their emails preferences. This will make segmentation and personalization easier. You can offer subscribers to set their preferences in the welcome mail or add a link to the desired center in the footer of each email.
Add alternate text for images. Alt-text is a hidden text that copies information from the image and saves the possibility of reading the email if the recipient’s image is closed or if they download for a very long time.
Plan a drip email campaign. Create a sequence of emails promotion to reach more distant and long-term goals.
Encourage sharing. Reward your customers for sharing your emails on social media. Surprise those who share your email with friends or send a thank you mail.
Send birthday promotions. Collect your customers ’birth dates to congratulate them on their special day, wish them well and build a trusting relationship.