Why is it important that your brand or your website has a good SEO positioning? Could you tell us 3 things in which a good SEO positioning would benefit your brand?
If you’re still not sure what SEO positioning is, don’t despair. Throughout this post, we will explain some keys and actions to increase your Internet positioning organically.
In the online world, it is essential to always maintain good SEO positioning. Why? Because not only will it make you appear in the top 10 search engine results, but also, you will get your brand to gain greater notoriety.
Surely right now you will be thinking that your brand does not need it, but stop and think for a second, who browses the second, third and fourth pages of Google results? Very few people do.
For Google’s algorithm, if you don’t appear in those first 10 results, you’re not relevant.
If you do not want your website to be eclipsed by the good performance of websites that compete with yours and be forgotten, devote full interest in improving SEO positioning.
Unlike SEM, SEO is organic positioning, that is, it is natural, so it does not require monetary investment.
Of course, it requires keeping your website up to date and having a clear strategy to do it right from the beginning.
How to do all this in the right way and at first, we tell you below.
Make a plan and work based on it.
If you want to do things right from the beginning, start by making a plan and working on it.
First of all, set yourself a goal to achieve: appear on the first page of Google, gain visibility in your sector or even both.
To define it you must write SMART objectives, or what is the same, these or the objective you seek to achieve must be specific, measurable, attainable in the medium term, relevant and with a time limit.
Once established, plan the strategy and the following tactics to achieve the objectives.
Any action you take must be within this plan, since, if not, it will be impossible to measure the results.
You will not know if the effort is being negative or positive and you will not be able to locate the aspects of the strategy where to make changes.
Meet and maintain a relationship with your fans.
It is essential for any brand to know at all times what their target audience is and what their communities are on all platforms where the brand is present.
You must know them very well if you want them to be loyal users. If you know what their needs are, what they like and what they don’t, you’ll know what content to add to get their attention.
Knowing as much as possible about your target audience will mark the way to communicate with them.
Not all people consume the content in the same way. Many people are specialists in one subject while others only seek to have a basic knowledge of a given topic.
To help you get to know your audience, there are many tools with which, through Google searches, you can know what kind of content (words and key descriptions) users demand, such as Google Trends,Keyword.io ,Sixtrix or SemRush .
These results will help you when planning the information and keywords present on your website.
Include content related to your brand and those searches on your website, will undoubtedly help you gain greater visibility in a simple way.
Although it may not seem like it, branding is a fundamental tool that will help you a lot for the SEO positioning of your website.
The objective of branding is brand management and creation. With this type of techniques, what is intended to provide the brand with greater visibility and notoriety.
If you create a powerful brand through these techniques, exploit it as much as you can.
A good branding strategy will not only make your brand reach many more people through search engines, but it will also give you virality.
The more people impact your brand, the more content will be viralized and many more people will impact. It will be like that fish that bites its tail.
Make your website a “responsive” place
Smartphone, Tablet, laptop, desktop, are some of the supports we use every day to connect to the internet. Therefore, it is very important to have a good SEO positioning that your website is Responsive.
Making a web page responsive, means that the design of your web page allows you to adapt the content to the screens of all these devices, specifically mobile devices.
A responsive design will help you not only to reach more people, but also to generate and consolidate the content marketing strategies that you carry out.
Until a while ago, if your website was not responsive nothing happens. Now, it is Google that imposes that it should be. Otherwise, it could penalize your website and then, yes, all your efforts to increase your SEO positioning would have been spoiled.
You must have a blog
To have a good SEO positioning on your website you must have a blog. It is the easiest way to increase traffic to your website organically.
It is important to upload new content from time to time to your website, otherwise, you would lose search engine rankings.
Whatever your type of business, whether you are an SME dedicated to the textile or industrial sector, or an ecommerce, you must keep your blog up to date.
You must, therefore, create a quick access to your blog in the start menu of your website. An access that is recognizable and easy to find by the user, whether you are browsing from the desktop or mobile version.
We recommend that you publish it once or twice a week. Take advantage of important dates such as Christmas, early Summer or even Autumn, to make an entry talking about it.
You can also add content about events in which your brand participates, new products or projects that you have carried out.
You must generate the content not thinking about yourself, but in the interest of your users. With this, you can generate links that can be shared thus expanding the dissemination and visibility of your blog.
In addition, you will be providing unknowingly reliable links to your web page, which will add points in the search engine ranking.
Social networks are also for you
Good management of social networks is also important for you. Have a brand profile on Instagram, Facebook, Twitter, SlideShare, etc. It will help you a lot to the SEO positioning of your website.
Social networks are the ideal place to gain impact and get an easy number of followers interested in your content.
These platforms are now indispensable for any brand that makes the leap to the online world. Who doesn’t have a profile on Facebook? And on Instagram?
Not only will you gain visibility and notoriety, but you can also establish relationships with your users. It seems an arduous task but in reality, it is very simple. You just have to … effectively, know the interests of your audience.
Knowing this, and considering how the tone and voice of the brand will be, making the leap to social networks is super easy.
90% of users who surf the internet are in at least one social network. So, your brand must also be.
You must make yourself known and present your website in the best possible way on your social networks. If nobody knows about you, you will not get your fans to share the link to your website.
Share all the content you generate for your blog, all your achievements, day to day in the office, etc. In short, SHARE EVERYTHING.
Knowing what is behind the brand, is what users like the most and what generates more engagement. And above all, he mentions.
If you mention collaborators, influencers, or all kinds of prescribers of your brand, the virality of your content will increase considerably. Test it.
In this way you will strengthen your brand and create strong relationships with loyal customers.
Read the users and let yourself be helped
Your fans and target audience can help you achieve better SEO positioning for your website. Do you know how?
Inciting the dialogue, or adding a good CTA (Call to Action or Call to Action) will make your content stand out from the rest.
Encourage them to comment, to participate in social networks by sharing your link or have them subscribe to your blog. In this way you will not only gain loyal followers, but also, a large database for your future email marketing campaigns.
Ask them for advice, make them choose between two options, so you will also know what type of content they prefer, which are your star products and which ones need improvements.
So that the feedback is not lost, answer the comments, everyone, whether good or bad, as well as reviews and opinions on social networks.
It is very important for them to know that the brand is close in good times and bad times. In addition, it will provide your brand with an image of sincerity, closeness and kindness, three of the values most valued by users on the internet.
Create your own images
In the eyes of search engines and fans, you will have more reliable and better-quality content if the images that accompany your content are your own and not taken from image galleries.
If you can, use a license to be publishable with accreditation. Your images will be able to get SEO positioning in the Google Images search.
If you manage to have unique or differentiating images in the search engines on a difficult subject to find, your images could appear in the first results.
If third parties use your images with the license, you will give quality and credibility to your content. This factor will also help improve the overall positioning of your website.
Generate audiovisual content yes or yes
It is true that a picture is worth a thousand words, yes, but better if that picture is in motion.
It is shown that posts that contain images get greater visibility and reach in social networks than those that do not contain them.
But this scope is still greater, if instead of image it is video. The video format is the most consumed content on the internet.
No matter what platform you use it, it works perfectly in all of them. Messages are transmitted more easily and are easier for the user to remember.
In addition to being an easy content to consume and reach your audience, the videos position themselves very well in very competitive searches.
Find balance between quality and quantity
Sometimes it is not always better quantity than quality. We can see this in all those websites with little traffic and that try their best to have a large number of visits.
The content must be reliable and easy to consume, so, if this is your case, we advise you to check which publications have the highest number of visits.Maybe that’s the kind of content that interests your audience, don’t you think?
Sometimes finding the balance between quality and quantity is very relative. What one day may have great vitality, the next it no longer has it.
Therefore, if you are still starting and you are not able to increase traffic to your website, focus on creating quality content.
Reduce the number of weekly publications, and only publish in those where the return is high. Use images and videos to complement the content and make it easier to read and more visual.